














Simple, time-saving health habits that fit your busy life
Nutrition and workout tips that work with your changing hormones
Strategies to reduce overwhelm and stay consistent
Real-life solutions that don’t involve restriction or extremes
Created by coaches who get it—because we’re living it, too

Simple, time-saving health habits that fit your busy life
Nutrition and workout tips that work with your changing hormones
Strategies to reduce overwhelm and stay consistent
Real-life solutions that don’t involve restriction or extremes
Created by coaches who get it—because we’re living it, too


We’re Esther & Meg—certified nutrition coaches and personal trainers with nearly three decades of combined experience helping women feel strong, confident, and in control of their health.
Our partnership was forged in a gym in Hawaii, built on a shared vision: to create a coaching experience where every woman is treated like our best friend, sister, or mom.
As working moms and military spouses navigating midlife ourselves, we get what it's like when your body starts changing and the things that used to work... stop working. The fatigue. The brain fog. The stubborn weight. The "I swear I'm doing everything right" moments.
We’ve been there, and we've walked this road with hundreds of women in their 40s, 50s, and beyond.
We have a gift for women like us, who want to feel comfortable in their bodies (even after 40!) but don't have all the time in the world to do it!
That’s why we created The MADE Method—our signature framework built around the realities of midlife, the science of behavior change, and the compassion that’s often missing from health coaching. With evidence-based tools, real-world flexibility, and support that meets you where you are, we help women like you feel better in your body and life—without starting over every Monday.
This isn’t another “just try harder” guide. This is a practical, no-BS collection of time-saving strategies designed specifically for busy women in midlife. If your hormones are shifting, your schedule’s packed, and your energy feels… unpredictable, this guide is for you.
You'll learn how to:
Save hours each week on meals, workouts, and decision-making
Fit strength, movement, and recovery into real life
Cut through the noise and focus on what actually moves the needle in this season of life
This is the stuff that helps our clients finally feel like themselves again—without overhauling their lives or starting another restrictive plan. We hope it helps you, too.
— Esther & Meg


We’re Esther & Meg—certified nutrition coaches and personal trainers with nearly three decades of combined experience helping women feel strong, confident, and in control of their health.
Our partnership was forged in a gym in Hawaii, built on a shared vision: to create a coaching experience where every woman is treated like our best friend, sister, or mom.
As working moms and military spouses navigating midlife ourselves, we get what it's like when your body starts changing and the things that used to work... stop working. The fatigue. The brain fog. The stubborn weight. The "I swear I'm doing everything right" moments.
We’ve been there, and we've walked this road with hundreds of women in their 40s, 50s, and beyond.
We have a gift for women like us, who want to feel comfortable in their bodies (even after 40!) but don't have all the time in the world to do it!
That’s why we created The MADE Method—our signature framework built around the realities of midlife, the science of behavior change, and the compassion that’s often missing from health coaching. With evidence-based tools, real-world flexibility, and support that meets you where you are, we help women like you feel better in your body and life—without starting over every Monday.
This isn’t another “just try harder” guide. This is a practical, no-BS collection of time-saving strategies designed specifically for busy women in midlife. If your hormones are shifting, your schedule’s packed, and your energy feels… unpredictable, this guide is for you.
You'll learn how to:
Save hours each week on meals, workouts, and decision-making
Fit strength, movement, and recovery into real life
Cut through the noise and focus on what actually moves the needle in this season of life
This is the stuff that helps our clients finally feel like themselves again—without overhauling their lives or starting another restrictive plan. We hope it helps you, too.
— Esther & Meg

